What we do / Branded trucks
Your brand.
On wheels.
A branded truck is media you can park exactly where your audience already is. We source the unit, brand it, fit it out and run it — crew, power and logistics included.
In short
What is a branded truck?
A branded truck is a food truck, step van, trailer or other mobile unit wrapped and fitted out in a brand’s identity and used as a physical touchpoint — for sampling, events, launches and roadshows.
Unlike a stand at a trade fair, the truck is the message. It earns attention before anyone has tasted, tried or spoken to you, and it can sit in a city square today, at a festival tomorrow and outside your head office on Friday.
Five ways to use it
What should the truck be?
One chassis, very different experiences. We build the unit around its job.
01
Bar & coffee
Coffee, smoothies, cocktails or your own drink, served from a unit in your colours.
02
Kitchen
A proper kitchen backed by our own food & beverage production — from bite-sized samples to a full meal.
03
Showroom
Products on display and demonstrated where people walk past anyway, not just in your store.
04
Stage & sound
DJ booth, speaker’s podium or content corner for events and launches.
05
Sampling station
Built for mobile sampling: high throughput, chilled storage, stock under control.
From blank to branded
How a truck becomes your brand space.
01
The unit
Size, power, refrigeration and access decide whether it should be a step van, trailer, food truck or something smaller.
02
Design & wrap
Wrap design from your brand guidelines, plus signage, menu boards and the details that show up in photos.
03
Fit-out
Bar, kitchen, shelving, screens or lighting — built for what the truck has to do.
04
Operations
Transport, set-up, crew and get-out. You turn up and host.
One day or the whole season.
Some brands need a truck for a single event. Others want a unit on the road all summer. We can brand a truck temporarily for one activation or build a unit that is yours for the entire campaign.
Taking it around the country? Read about mobile roadshows. Launching something new from it? See mobile product launches.
Wrapping and fit-out · Bar, kitchen or showroom · Crew and operations · Ready for multiple cities
FAQ
Branded trucks — common questions
Can we hire a branded truck without food and drink?
Yes. The truck can work as a showroom, stage, bar or info point. Food and drink are optional — though our own food & beverage production is there if you want it.
How long does it take to brand a truck?
Allow two to three months for a full wrap and new fit-out. Simpler, temporary branding can usually be turned around faster.
What kinds of trucks and units can you get?
Through our network we have access to many types: food trucks, step vans, trailers and smaller mobile units. We recommend the one that suits the location, the budget and what needs to happen in and around it.
Who staffs the truck on the day?
Our own crew, briefed on your product, message and tone of voice. You are welcome to bring your own people too, such as a product specialist or someone from sales.
What about power, pitches and permits?
Power, access and placement are sorted as part of the planning, and we help work out which permits the specific site requires.
Let’s roll.
Which truck does your brand need?
Send a short brief with date, city and idea. We’ll come back with a unit, set-up and price.