What we do / Experiential
The experience
is the message.
Some brands need more than being seen. They need to be felt. Our experiential work brings fashion shows, promotions and event activities together in formats that can travel — to a square, a store, a festival or your own venue.
Experiential marketing
From being seen to being remembered.
Experiential marketing is marketing where the audience meets the brand physically: they take part, try, watch and share instead of scrolling past an ad. The goal is a memory, not an impression.
For us, it is the part of the work that goes beyond the truck. Stages, runways, rooms, light and people that together create a moment worth photographing — and worth talking about afterwards.
01
Fashion shows
A runway can go anywhere.
We produce fashion shows and presentations outside the usual settings — in stores, on squares, in warehouses or in a pop-up space. Stage, lighting, sound, backstage and audience flow are planned as one whole.
Runway and stage · Lighting and sound · Backstage and show-calling · Guest catering
02
Promotions
Promotions with personality.
Promotion teams, giveaways and activities in your look — from a store opening to a weekend in a shopping centre. We combine crew, set-up and an idea that gives people a reason to stop.
Promotion teams · Store openings · Competitions and games · Giveaways
03
Event activities
The part people remember.
Activities that slot into a bigger event: photo zones, branded rooms, interactive installations, tasting experiences and DJs. For corporate events, festivals, trade fairs and anniversaries.
Photo zones and brand rooms · Interactive installations · DJ and music · Tasting and serving
How we build it
Idea. Space. Delivery.
01
Idea
What should people feel, do and share? That question drives everything else.
02
Space
We design the venue, stage or installation around that action.
03
Delivery
Crew, food and drink, sound, light and logistics — so you can be the host, not the project manager.
Can it go on tour?
Yes. Most of our experiences are built to move. Take the show on a roadshow, build it into a branded truck, or use it as the stage for a product launch.
FAQ
Fashion shows, promotions and events
What is the difference between experiential marketing and a regular event?
An event brings people together for an occasion. Experiential marketing uses the experience to build a specific relationship with a brand: everything people see, do and share points back to it.
Can you produce fashion shows outside fashion week?
Yes. We stage shows in stores, public spaces, at launches and at internal events — anywhere there is room for a runway and an audience.
What can a promotion include?
Typically a team, a branded set-up and an activity: giveaways, a competition, a game or a demo, adapted to the site and the audience.
Can the activities include food and drink?
Yes. We run our own food & beverage production and can provide anything from tasters to full catering for guests.
Where in Denmark do you produce experiential events?
We are based in Aarhus and produce across Denmark — as stand-alone events or as part of a roadshow.
Let’s make something.
What should people remember?
Tell us about the occasion, the audience and the mood. We’ll come back with a concept.